ACT YOUR AGE.
DIESEL X MIDLIFE CRISIS MAN
This project focuses on Diesel and an audience expansion towards men experiencing a midlife crisis. It is a unique opportunity for the brand to respond to this target group. A concept has been developed in form, color and material. This is the basis for the content of the concept and the final designed fashion environment.
FASHION ENVIRONMENT
A fashion environment was also developed for this project. This included studying the best walking routes for consumers and designing an environment to match the shapes, colors and materials of the concept.
PACKAGING
Packaging materials were developed for this project. This makes the concept more tangible.
In addition, these products make more of a personal connection with the target audience because they contain statements that the target audience can relate to. A box was also created in which the midlife crisis man can custemize his own items.
