UKKEPUK.
ONLINE MARKETING STRATEGY
As part of a team, I launched the Ukkepuk brand. Here I was mainly responsible for the online marketing strategy. The video shows how we made the brand well known online. It also takes into account building a long-term relationship with the target group. It is important to appeal to both the child and the parents. That makes this strategy special.
BRAND IDENTITY
The brand was created from skretch. In this process, it is important to properly shape the brand identity. It forms the basis for the brand and was therefore executed with the right branding steps.
The Ukkepuk brand is committed to fostering intrinsic motivation in young children. In fact, research shows that more and more young children are experiencing pressure and fear of failure. The brand wants to stimulate this through play: rauwdouwen doe je zo!
SELL A PRODUCT
The idea is fun, but something also has to be sold to keep the brand in business. That’s why the overalls are linked to the brand. The functional features fit well with the concept. For example, in overalls you can move well, it protects children’s clothes and you put them on quickly. Children can literally move freely.
